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Tutorial Tuesday: Logo Redesign Checklist
If you’re thinking about redesigning your logo, there are two stages you should work through as part of a logo redesign process: discovery, and design. The hardest part of the process is this: being...
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How to ruin two brands at once.
There’s a Target store in Nashville that is, as we say, slap-dab in between the wealthiest homes in town and some of the poorest. You can see the country club set buying their Christmas lights...
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The 3 simple things you need for image marketing.
Facebook reports that photo albums posted to its site produce 180 percent more engagement than other types of posts and uploads, and HubSpot has noted that the brain reads images 60,000 times faster...
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The Oreo Super Bowl Slam Dunk: Four Secrets to a Viral Social Media Ad
Exactly four minutes into the lights-out situation at last night’s Super Bowl, Oreo tweeted this ad, “You can still dunk in the dark.” It immediately went to Facebook and all over the globe. Four...
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6 simple things you can do to improve your image management.
The right picture has always been important, but online marketing demands a steady stream of high-quality images. Images are to be used, reused, and repurposed. To be able to find, preserve, and access...
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Want to be first in Google search? Stop blocking the way.
Joe Shlemiel, owner of Joe’s Outrageously Cheep Hammers in Newark, New Jersey, types the following into his browser: www.joesoutrageouslycheephammers.com and badda-boom, badda-bing! His website turns...
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The makings of a perfect logo.
If you’ve ever wondered how brand designers make their creative choices, there’s a bit of science to it. For example, blue conveys trustworthiness. Sans-serif fonts tend to have more weight, more...
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20 ways to guard your brand’s effectiveness
Guarding your brand is critical; it’s the most important marketing asset you’ve got. In a recent post, The Financial Brand put together a handy checklist for a marketing self-assessment. All business...
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T-Shirt Design for Restaurant Chain
Social media client Las Palmas Mexican Restaurante wanted to create a line of t-shirts to promote its new brand. We did several designs and let Facebook fans decide between two. The resulting “Hot...
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How to sell something ugly with great packaging.
Your product may not be ugly, but if you’re not selling enough of them, it may be in the packaging. French supermarket chain Intermarché did something brilliant: they took something ugly and made...
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10 reasons why social media doesn't work.
Probably the most frequent topic on blogs about social media is whether social media actually works. That’s a little bit like asking whether telemarketing works, or whether direct mail works, or...
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At Urban Outfitters, who’s minding the store?
The old saying that there’s no such thing as bad press would seem to be true in the case of Urban Outfitters. They’ve been called out for cultural insensitivity (what? you don’t like the Holocaust...
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Public Not Lovin’ McDonalds New Ad Campaign
I can see the team at the ad agency, working on the new McDonald’s ad campaign. Huddled with their grande lattes, the creative team is desperately trying to figure out something they can talk about...
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